Rotary once again had a Rose Parade Float submission this year. Picture is above. The operating budget for the float is $100,000 yet this is the only Rotary advertising you will see on TV. The Tournament of Roses is viewed by over 70 million viewers around the globe each year with over 700,000 in attendance. Rotary International does not fund this endeavor as it is the generosity of fellow Rotarians across the country that have made this a tradition for well over 35 years. The Rotary Rose Parade Float won the Princess Award in 2017 and 2018.