Rotary International research shows that – "Members don’t quit Rotary. Members quit Rotary clubs "
Consider why members leave Rotary: (RI Research)
1. Club Culture – (all behaviors and attitudes, a feeling)
If the club is not running smoothly, the culture may not be good. The Club Health Check can be used to help determine a club’s culture.
2. Engagement –
Some members do not feel that they are a part of the club. Involve all members in the club experience. Different members take leadership roles.
Listen to all. Don’t let one person, or small group, dominate club leadership or activities.
3. Flexibility – (Willing to change)
The club is reluctant, or not willing, to make changes to club structure or philosophy. Clubs need to make changes in the club for the good of the club.
Clubs need to be willing to consider changes to meetings (time, day, place, meals, etc.)
4. DEI – Diversity, Equity, and Inclusion
The club does not reflect the community without bias. Clubs need to invite all members without bias. Members need to treat each other equally without bias.
Clubs need to include every member in all they do without bias.
Consider the attributes of a successful Rotary club: (RI Research)
1. The club has strong leadership (President and/or Board).
2. The club sponsors and participates in many events and projects.
3. The club is highly visible in the community.
4. The club has clear goals (President’s goals and club’s strategic plan).
5. The club is active in engaging members.
1. The club has strong leadership (President and/or Board).
2. The club sponsors and participates in many events and projects.
3. The club is highly visible in the community.
4. The club has clear goals (President’s goals and club’s strategic plan).
5. The club is active in engaging members.
As your club thinks about growing your membership, consider this formula:
The Rotary attrition rate in North America currently is 15.5% --- (July 1 member count X .155 = expected members lost in one year)
Membership Success Target = 1 member greater than the club’s actual attrition rate
What are your membership retention and attraction goals for the next six months? And how will you achieve them?
Submitted by David Bills, District Membership Chair